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job title:

Social Media Specialist

date posted:

Sunday, February 24, 2019


The Social Media Specialist is responsible for maintaining all social and digital channels to increase brand awareness among our target audience, educators. Additionally, this person will assist with developing multimedia content.

Reports To:

Senior Communications Manager


Your Contribution to the Team Includes

Social Media

Manage and maintain all social and digital media, i.e., Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn for one brand - including developing strategies to increase engagement across all platforms and also drive audiences to the website

Update and maintain a robust social media calendar which optimizes sales and marketing campaign content and also leverages seasonal/holiday/industry calendar opportunities

Generate, edit, publish and share content daily (original text, photography, graphics, video, and HTML)

Build meaningful connections and encourage community members through dialog and messaging

Moderate user-generated content and messages appropriately, based on company and community policies

Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness and make strategic recommendations based on insights

Create, coordinate, and manage promotions/contests tied to sales and marketing campaigns

Collaborate with multiple departments to look at ways social media can work within broader sales and marketing campaigns

Uphold digital brand standards by monitoring and supporting independent sales consultants on all social media channels. Provide direction and create digital resources specific to independent sales consultants, as well as identify new ways independent sales consultants can digitally enhance and complement broader sales and marketing campaigns.



Help conceptualize video stories, and scripting, shooting, and editing those stories or working with video vendors to plan, oversee, and execute video shooting and editing

Manage video projects, handling shoot logistics including scheduling, release forms, curating playlists, call sheets, and publishing of final assets

Assist with audio editing and/or recording and other multimedia projects

Lead photography for social media, marketing collateral, etc., – take photos of products, people, etc. in our onsite showroom 

Develop and maintain a photography database


What You’ll Need to be Successful

3-5 years of experience in social media management, video, and photography, preferably for online/mobile

Exemplary writing and content development skills, specifically for social media

Advanced expertise with Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn and knowledge of latest social media practices and trends

Experience with shooting and editing photos and video for social platforms

Desire to work in a fast-paced environment, consistently adhering to deadlines and evolving priorities

Self-starter with high energy, flexible and dependable disposition and a willingness to be a team player

Ability to collaborate well with many stakeholders, prioritize, manage, and complete projects on deadlines

Knowledge of video editing software like Final Cut, Premiere, or Avid and some knowledge of After Effects, with a willingness to learn more multimedia technologies

Knowledge in internet tools and subjects such as HTML, CSS design, etc.

Experience using a digital SLR camera 

Knowledge of Adobe Suite (ex. Photoshop, Lightroom, Illustrator) strongly preferred

All applicants should submit links to social media handles they have managed and any social media campaign examples, as well as photography and video examples. Please provide an explanation of your role for any video examples.


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Attn: Human Resources / Recruiting
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