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job title:

Trade Show Coordinator

date posted:

Monday, February 03, 2020

objective:

Plans and executes duties and administrative tasks associated with national trade shows. This individual will work collaboratively with internal departments to support trade shows.

Reports To:

Director of Marketing

Duties:

Your Contribution to the Team Includes

  • Responsible for setting trade show objectives and communicating goals, expectations, and responsibilities to stakeholders/vendors/attendees
  • Craft trade show strategy and marketing plans that deliver engagement, leads, pipeline, and sales
  • Enter leads into a CRM system, create event pages, lead generation campaigns and follow up survey for stakeholders (i.e., employees, sales consultants, etc.)
  • Logistics coordination including budgeting, forecasting, planning, travel arrangements, conference needs and booth giveaways
  • Coordinate marketing materials for national trade shows that support company priorities and initiatives
  • Proactively identify key strategic opportunities at trade shows, such as presentations, sponsorships/advertising, booth activities, etc.
  • Ensure brand guidelines are met and up to date for each trade show
  • Maintain event metrics using a CRM system and reporting for all trade shows
  • Provide periodic progress reports to the Director of Marketing
  • Partner with contracted exhibit management service company for care, keep, shipping, set up and tear down logistics of trade show booth and materials
  • Track and analyze financial aspects of trade shows, ensuring all deadlines and payment schedules are met for all contracts and service agreements
  • Instructs, demonstrates, observes and coaches stakeholders to generate leads and develop conversations at trade shows

 

What You’ll Need to be Successful

  • 2-4 years of experience managing large, national events
  • 4-year undergraduate degree in creative field or applicable experience
  • 10%-20% travel required including some weekends
  • An outgoing, energetic, and positive attitude
  • Ability to multi-task and thrive in a fast-paced, diverse, and high-performance environment
  • Proficient in Microsoft Office including Excel
  • Strong oral and written communication skills
  • Problem solving and solution-oriented mindset
  • Team player with a mindset for collaboration
  • Solid organizational and planning skills with exceptional follow-through
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